"One of the most important things to remember during the process of website development is to create a clean, appealing design.
A quality design is attractive and easy to read with intuitive navigation. Most importantly, a clean design helps viewers focus on the value of your brand
and content instead of distracting graphics and large amounts of text. Often, customers associate website designs with the quality of a particular company or product.
Hence, a clean design is vital to providing a positive user experience that encourages customers to return."
"Colour schemes are more important than customers realize. Different colours have the ability to evoke emotional responses, such as calm, happiness, or frustration.
When it comes to using colors in your website design, it’s essential to consider your company’s niche, target audience, branding, and the elements of color theory.
What colors will your target audience respond to? if your color scheme is similar to your logo and branding, is it overwhelming or pleasing to look at?
Are you trying to convey your brand’s voice with a bright and spunky orange or a professional, calming blue?
Regardless of your choice, spending the time to research the best color options will give your visitors a good impression."
"Branding is important to all businesses, both large and small. The design and placement of your brand’s logo contributes to a viewer’s overall opinion.
Professionally designed logos successfully catch the customer’s eye and provide a clear picture of the brand’s unique voice. Choose a location on your site that is readily
visible to visitors, such as the upper left corner, since this is where the eye naturally begins to scan a website. To further solidify your brand’s identity, consider using the same logo
on packaging, print advertising, and branded apparel. When a business is consistent with branding, it provides customers with an integrated and memorable brand experience."